[jonbischke]

The Hard Thing About Hard Things. We bought a copy for every employee at my last company to help convey the messages that startups are not designed to be tons of fun but rather a tough (yet rewarding) grind. This was especially important for people who were coming from bigger companies to understand.

[rgbrenner]

It's a good book, but the part where he says to collude with your friends on hiring (no poaching, no cold calling, informing the other when someone applies, etc)... that's what Google/Adobe/Apple/etc were sued for a while back. Don't do that.