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by jacooper 1197 days ago
There is no way this is permanent, right? What's the end goal of this? Rebuild confidence in SVB and then return to normal insurance?

I think the first step they have to do if there is any hope of a successful relaunch, is a full rebrand.

3 comments

Surely this is the ideal time for planning to split SVB into multiple banks, if the actual intent is to diversify risk (well is it?).

Why do regulators never split banks up? [0] For people who talk so much about managing risk. Reminiscent of GHW Bush's complaint about eating broccoli.

Also, talking about concern about job losses and wider economic impact, compare to in 2020/1 when Congress was fetishizing daily about stimulus packages to save the airline industry, yet long-distance coach companies Greyhound/Boltbus and Megabus were simply quietly allowed to cease business.

[0]: https://www.americanbanker.com/news/regulators-willing-to-br...

> 1/17/2023 The Office of the Comptroller of the Currency and other regulators would consider breaking up big banks that repeatedly fail to correct bad behavior, according to acting Comptroller Michael Hsu.

> Though financial regulators have long had the power to split up banks for incessant violations, Hsu's remarks at the Brookings Institution on Tuesday were the most explicit warning in recent memory of regulators' willingness to break apart large, chronically delinquent financial institutions.

I heard that they often split them for sale, so no single bank has to carry the full risk of another bank run because of low customer confidence.
My guess is they are probably looking for a buyer, who will likely roll everything into their offering. So, the more they can get back, the higher the sale price.
Which makes for fewer banks and more consolidation. That sounds like it has its own risks, echos of "too big to fail"
I think they should reuse some brands that are available again instead of wasting a new name. I could suggest MCI, Charter, Blackwater, etc as all names that would be befitting for these "oops" rebrands.