[don-code]

This is a fantastic example of _framing_ - how what's generally interpreted as a positive good can, with the right changes to presentation, be re-framed as a negative. The more classic framing example is a child tax credit (generally seen positively), which doesn't substantially differ from a childlessness tax in other ways than how it's framed.

For more information on that topic and how it's frequently used in arguments like these, I highly recommend _Thinking, Fast and Slow_ by Daniel Kahneman.