At least they opened up the product. It's available for anyone paying $20 per month and soon via API. Historically, most products of that kind were just aimed at large B2B. They announced partnerships with Duolingo, JPMorgan and a few others but still keep their B2C product.
Not defending their actions, but it's not that common that new very valuable products are directly available for retail users to use.
Not defending their actions, but it's not that common that new very valuable products are directly available for retail users to use.