[r3trohack3r]

A flip-side from the consumer perspective.

The company who installed the windows in our house operated this way. They have a network of contractors for installs.

The contractor that showed up was accompanied by their general contractor who managed the relationship with the window company and customer.

The general contractor came with business cards, was friendly, and kicked off a 15 minute conversation where we walked around the house and made a list of everything they could help with later down the road.

The lead for them wasn’t the window install, it was follow up business once they built a relationship. The window install was an ad for them.