[__mharrison__]

Pragmatic has high royalties. Folks who do well (trad or self pubbed) either get lucky with the topic or do the heavy lift of marketing themselves.

I created a technical book authoring course [0] a bit back and interviewed over a dozen technical authors. Those who made the most were self pubbed. Though there is a huge draw to get a book with an animal on the cover...

0- https://store.metasnake.com/effective-authoring

[sb8244]

I believe that self pub can make the most, but I'd be hard pressed to recommend it for a first book.

Maybe survivorship bias in the results? I know plenty of self pub authors that never cleared $1000 of sales. But then you have people that hit it big. Those people always seem to have a large existing audience, though.