[krisoft]

> Maybe I'm a callous bastard, but I genuinely don't get how he feels personally responsible here.

The bit where it gets complicated is that the scammers are using his name and likeness. The way these scams work is by convincing people that the youtuber in question wants to connect with them and then they steal money from them.

How would you feel if I would go around on HN tell people that I'm Zetice and steal money from them? How would you feel if the way you would hear about this is by confused people messaging you and demanding very angrily that you pay them back? You Zetice worked hard to be a person with integrity, and someone is squandering away your accumulated goodwill, hurting the very people who look up to you and you can't do anything about that.

I think I would feel terrible, and I would try to use my platform to shine a light to this problem. Worst case a few of my followers would wisen up and develop resistance to this kind of scam. Best case some manager at youtube shovels more money into solving the problem.