[kenjackson]

My sister has gone to this extreme, and I do feel like it is extreme. She doesn't allow her kids to do sports, for example, for fear of their name or image getting out. In contrast, as my kids play sports, most of their peers are trying to build their brand -- as NIL deals are almost directly correlated with your social media popularity.

To me this feels like the cell phone discussions of the mid-90s (people who refused to get cell phones because they didn't want to be constantly connected). Eventually almost everyone realizes that the world has changed. Unless you keep your kid from interacting with the world, there will eventually be little you can do to prevent them from having some online presence.

[ivraatiems]

I don't think your sister is where my friends are. They're not demanding schools not take class photos, or whatever. They're just asking people not to record their child and post them online without getting permission first. Most schools at least have you sign a release that outlines what the video/photos would be used for.

> In contrast, as my kids play sports, most of their peers are trying to build their brand -- as NIL deals are almost directly correlated with your social media popularity.

If the kid wants to "build their brand" with parental permission, that's one thing. It's another thing entirely for random people unrelated to the kid to record them and put it online.