[ALittleLight]

Imagine talking with multiple people who think you scammed them. Someone with your name (almost) and avatar picture convinced them to send a hundred dollars for a PlayStation, and they only did so because they believed it was you. A month goes by and the PlayStation didn't show up - now they're trying to contact you to figure out what happened.

I think the creator has clearly spent a lot of time and effort building his community, and he is witnessing members of that community being hurt, but also his reputation is being directly attacked by the scammers to hurt his image with the very people of his community.