[chris_dcosta]

Every online business faces the same issues. You have to have very deep pockets to play PPC that's a given.

You can test the water fairly cheaply by literally monitoring. There's plenty of advice out there on what rates to bid at, but don't expect huge uplift in conversions. It's notoriuously difficult to get high returns and what you currently get is way above the accepted norm.

I'm currently building an app to address exactly this difficulty although its chicken and egg - I will still need the high level of visibility for the promise to be realised. The advantage I have is that I only have to raise my app's user base and B2C client's such as yourself would automatically benefit without having to do anything.

Should be nice when I launch it...

[creativeone]

Can you explain more about your app?

[chris_dcosta]

It's an aggregator of sorts, but with a twist. There's a game-like trading platform, which aims to be the revenue stream.

Doing it this way means that PPC or advertising is irrelevant, and therefore the businesses wanting the visibility get it without the cost.