[dmix]

I'm curious if Clayton Christensen's would add some exceptions to his follow up book to "The Innovator's Dilemma" [1] ("The Innovators Solution") where the solution to BigCo failing to innovate is because they can never comprehend/tolerate any business which might cannibalize their core business even in the slightest (like a niche RSS reader taking away views from Google News and Google SERPs) is to do "intrapeanuership". Which is where your side plays are isolated/insulated from the downward pressure of established powerful internal teams controlling the current pet business model.

I doubt Reader was ever going to be a serious business but maybe there should be a much more explicit execption for the side products your customers love that also don't fit perfectly into the parent companies main business/product dev strategy.

[1] https://en.wikipedia.org/wiki/The_Innovator's_Dilemma?wprov=...