Web analytics isn't boring to me. I also think it's a really hard area to break into. There's no shortage of competition and none of them seem very differentiated.
I really don't think there is any sort of programming that is inherently boring. There can be programming that doesn't intersect with a given individual's interest, but that's different.
For every sort of programming I can think of, I can think of people who find it boring (even machine learning!) and people who find it exciting (even cron monitoring!).
For every sort of programming I can think of, I can think of people who find it boring (even machine learning!) and people who find it exciting (even cron monitoring!).