[paxys]

FYI the current DeLorean Motor Company has nothing to do with the original DeLorean other than a bought-out brand name. Their primary business is selling merchandise and collecting royalties from Universal Studios. They tried to set up a small manufacturing line for new cars in 2017 but failed. Considering how difficult and competitive the electric car market is and how many very well-funded startups routinely fail, it's hard to believe that they will be able to successfully get this Alpha5 (or any car for that matter) to market. Looking at the marketing page, their intention seems more to sell NFTs than real cars.

[Hamuko]

Apparently they didn't really even bother to buy out the brand name.

>DeLorean Motor Company (also doing business as Classic DMC) is a company based in Humble, Texas, established in 1995 by Liverpool-born mechanic Stephen Wynne, using the branding of the defunct automobile manufacturer.

>In 2014, Sally Baldwin, the widow of John DeLorean, sued the unaffiliated Texas-based DMC for misuse of trademarks and images which were never purchased after the bankruptcy of the original company, claiming that they were still owned by his estate. On October 20, 2015, the lawsuit was settled out of court for an undisclosed sum in exchange for DMC having the rights to use the DeLorean Motor Company name, trademarks and logo.

[ktm5j]

Well at some point that was true but considering the settlement out of court I don't think you can say that anymore.

[Nosignificance8]

Ahh this ninja was just using the proven method on how to acquire a brand/logo from a bankrupt company as most frugal and efficiently as possible when u broke yourself…

[amelius]

They didn't say _exclusive_ rights.

[ktm5j]

Who didn't say that? You can't say they haven't bought the rights when the settlement involved them buying the rights.

[schiffern]

The miscommunication here is between the phrases "bought" and "bought out." The latter phrase typically denotes that there's nothing left on the shelf, ie an exclusive license.

[amelius]

Pay for != buy

[brk]

> their intention seems more to sell NFTs than real cars

That was exactly my impression. I have to pay $88 to be part of a club, and then pay $2,500 for a manufacturing slot and THEN I can start to configure a build? And it mentions a bit too predominantly how members can buy and sell production slots amongst themselves.

Seems like an attempt to create an NFT circle jerk.

[mrcwinn]

I get wanting a real car instead of an NFT. After all, an NFT can’t exactly drive on the road. On the other hand, roads? Where we’re going, we don’t need roads.

[flohofwoe]

Exact same 'strategy' as Atari basically.

[bitwize]

Or whoever is Commodore these days.

[nabilhat]

Which makes a consistent sequal to the original DMC! Starting out as a scrappy legitimate production effort, ending in acts of cocaine-fueled financial desparation, DMC went all-in on the stereotype of '80's entrepreneur hustle.

https://en.wikipedia.org/wiki/DeLorean_Motor_Company#Downtur...

This modern "DMC" has found some success as a proper parts, servicing, and restoration resource for original Deloreans. They're the main reason why so many nicely reconditioned original Deloreans exist today. Which is nice and all except for the stereotypical 2010's brand squatting and equity extraction, now 2020's NFT hustling. At least they're self-aware enough to keep their less palatable business objectives partitioned away from their brick and mortar business site?

https://www.classicdmc.com/

[29athrowaway]

Getting replacement parts of these kinds of cars is really expensive. Your car insurance will probably suck as well.