[5l]

> I'm not sure where coercion comes into it.

Sometimes you find yourself in a moral quandary through no fault of your own.

But if you're going to say, "I wont do evil" (whatever it is that you actually mean by "evil"), it would be wise not to put yourself in a position where you're either forced to do evil, or worse, can't tell if what you're doing is evil or not.

> evil isn't always easily discernible

So you're right; it isn't always discernible, but that's no excuse for making life even more difficult for yourself.

> They said "Don't be evil," whereas you're interpreting that as [...]

Not at all. They explained what they meant by it; I think it's perfectly reasonable and understandable so that's what I will hold them to. Indeed, I think it's clear that's exactly what they wanted us to do.

> I also totally get why Google would want to add social signals: to improve search.

Yes, I understand it too, and as I said elsewhere, I do find it rather convenient. I wont pretend it doesn't improve search, because it does.

That said, I don't want Google locked in a race to the bottom with Facebook to mine our personal data. I don't think it would serve any of us very well in the long term even if it would improve our search results and Google's profits.

> what alternative does Google have?

Find other ways to improve search.

[joebadmo]

> ...it would be wise not to put yourself in a position where you're either forced to do evil, or worse, can't tell if what you're doing is evil or not.

I think you're conflating two perspectives. While we as bystanders can parse and decide whether what Google is doing is evil, this has no bearing on what Google itself considers evil. If evilness is not readily discernable, then there will be deviations between the two. But this doesn't mean that Google itself is putting itself in a position to do evil. Why do you think Google considers its actions evil? If you have some evidence about Google willfully violating "Don't be evil," I'd be interested in seeing it.

> So you're right; it isn't always discernible, but that's no excuse for making life even more difficult for yourself.

Making life difficult for yourself requires no excuse. If Google makes it hard for itself not to do evil, but continues to not do evil, then there's obviously no problem. If Google makes it hard, then does do evil, then it's still the evil deed that's the problem, not having put itself in the situation. So I find this whole "putting yourself in a hard situation" line to be irrelevant.

> That said, I don't want Google locked in a race to the bottom with Facebook to mine our personal data. I don't think it would serve any of us very well in the long term even if it would improve our search results and Google's profits.

I didn't realize that mining personal data counted as evil. If that's the case, they crossed the line long ago, didn't they?

[5l]

> Why do you think Google considers its actions evil?

I don't want to sound prickly but you keep putting words in my mouth.

As I said, it's less about the specifics of what they're doing now, and more about the apparent switch of focus from "organising the world's information" [0] to "deliver[ing] online experiences tailored to each individual's interests and social circles" [1] which, I believe, may lead to a bad outcome. And it's obvious many people within the company are uneasy about this too (and do, arguably, think it's wrong) [2]

Does this mean "Google" thinks itself to be evil? Well it becomes meaningless to talk about Google as a monolithic entity at that point because it's made up of individuals.

I'm concerned because going forward I think it's going to be much harder for Google to balance the best interests of their users with their mission and profit motive. When Google launched, our interests were more or less perfectly aligned with theirs. This switch in focus is one of the biggest upsets to that yet.

> Making life difficult for yourself requires no excuse.

If I gave you my word, and then through a series of decisions proceeded to make it almost impossible to keep it, perhaps you would say nothing all the while. At the very least, I think you would have an opinion on it.

But here we have an institution. People build institutions. We can build it in such a way that's it's likely to fail, or build it in such a way that it wont. Surely you can see it's important to make it as easy as possible for Google to do the right thing and difficult, if not impossible, for them do the wrong things.

If we don't, I think history is pretty clear on this one. Sooner or later, a bad outcome is absolutely inevitable.

> I didn't realize that mining personal data counted as evil.

I said a race to the bottom in mining personal data. Is what they're doing now evil? The consensus seems to be, no. Is there a point where we could all agree they've gone too far? Absolutely; obviously, even. So naturally you're going to ask me where the line should be drawn. Well, I honestly don't know and unfortunately I think we'll only know after it has been crossed, by which time it may be far too late to take meaningful action.

Google doesn't need to go down this route. If they choose to they're going to make it very difficult, if not impossible, to hold onto their values.

Me, I think there are plenty of other things they could be getting on with. They haven't finished organising the worlds information yet. Maybe when they've done that, we can talk again about them "deeply understanding" who I am [1].

[0] http://www.google.com/about/corporate/company/

[1] http://www.huffingtonpost.com/2012/01/20/google-ceo-larry-pa...

[2] http://pandodaily.com/2012/01/24/larry-page-to-googlers-if-y...

[joebadmo]

First, I'm enjoying this discussion and I'm glad it remains civil. Thanks!

> As I said, it's less about the specifics of what they're doing now, and more about the apparent switch of focus from "organising the world's information" [0] to "deliver[ing] online experiences tailored to each individual's interests and social circles"

I don't see these as divergent. Information about individuals is information, too, and needs to be organized. It also affects how the rest of the information is organized.

> And it's obvious many people within the company are uneasy about this too (and do, arguably, think it's wrong)

> Does this mean "Google" thinks itself to be evil? Well it becomes meaningless to talk about Google as a monolithic entity at that point because it's made up of individuals.

It also becomes meaningless to get that granular, doesn't it? Does Google have to not be evil in the eyes of every one of its employees?

> But here we have an institution. People build institutions. We can build it in such a way that's it's likely to fail, or build it in such a way that it wont. Surely you can see it's important to make it as easy as possible for Google to do the right thing and difficult, if not impossible, for them do the wrong things.

Could you describe in what ways you think Google is building an institution that leads them inevitably toward doing evil? Maybe the part I don't understand is what lies at the bottom of the personal data mine. Is it a matter of how much data they collect? What they do with the data?

[5l]

> First, I'm enjoying this discussion and I'm glad it remains civil. Thanks!

Yes, me too!

> I don't see these as divergent.

Not divergent in the sense that one precludes the other, but where one doesn't involve me, the other is all about me. The old Google cared only about my search terms, the new Google seems to want to climb in my bed with a notepad and figure me all out.

> Does Google have to not be evil in the eyes of every one of its employees?

Google, the institution, just has not to be evil, as they have defined evil. That there's obvious internal disquet about their new direction should be fairly disqueting to you.

> Could you describe in what ways you think Google is building an institution that leads them inevitably toward doing evil?

It doesn't matter how many websites Google crawl or books they digitise, we don't have to trust them or their intentions or any of their staff. But our personal information can be used both for us and against us, and it's eventual misuse is inevitable whether by the institution, corrupt agents within it, or parties outside of it. The only thing we can do is limit the potential damage by limiting the data they hold on us.

> Maybe the part I don't understand is what lies at the bottom of the personal data mine.

That's part of the problem, I don't think anyone does really. We're in uncharted territory and part of the reason it's so tricky is so much can be inferred about you from seemingly innocuous data, or from analysing your social graph.

> Is it a matter of how much data they collect? What they do with the data?

Well they have a loosely defined need which is pushing them to collect this data. It seems fairly benign; to improve search. But where does it end? Larry Page doesn't seem to have drawn a line anywhere. Once they have the data and it's been mined for further meaning, it's inevitable they'll find new uses for it. So one leads to the other, leading back to the first.

Google is staffed by thousands of very clever people. I don't want them spending their days trying to figure me out. They're not uncorruptible. It's bad enough Facebook is at it; we really don't need Google competing with them in this endeavor. If we allow the situation to get out of hand, the winner will be the company that holds the most complete portfolio of information on us. Are you comfortable with that?

[joebadmo]

> Google, the institution, just has not to be evil, as they have defined evil. That there's obvious internal disquet about their new direction should be fairly disqueting to you.

Could you point me to the obvious internal disquiet? Is this in reference to Larry Page's supposed "ultimatum"? Because I was under the impression that that was a simple expression of his commitment to his vision for the company, misrepresented by a hostile media entity.

It seems to me that the bulk of your objection boils down to Google's continued and expanding collection of personal data, and an impending but vaguely characterized misuse of that data.

> That's part of the problem, I don't think anyone does really. We're in uncharted territory and part of the reason it's so tricky is so much can be inferred about you from seemingly innocuous data, or from analysing your social graph.

I generally find warnings about vague, ill-defined threats to be unconvincing.

> Once they have the data and it's been mined for further meaning, it's inevitable they'll find new uses for it.

This does not seem at all self-evident to me.

In fact, it seems to me that Google's incentives are such that it's pretty much in their interest to use the data well. They have no incentive to sell it, since it allows them to target search results and ads better. And they have every incentive to keep their users' trust. And as far as I can tell, they've taken the issue pretty seriously. The Google Buzz disclosure incident is the only accidental exposure of information I can remember, and they handled it pretty well.

[5l]

> Could you point me to the obvious internal disquiet?

It was to this [0] article I was referring. I don't think he was misrepresented, but the Larry Page quote was really beside the point.

Edit: reworded the paragraphs below for clarity

> impending but vaguely characterized misuse of that data.

There have already been a number of occasions where either Google's network was compromised [1], a rogue employee has misused data [2] or users have had their accounts hacked [3] en masse. And of course, on top of this, various government and intelligence agencies have had access to your data [4].

None of that should be the least bit shocking or surprising, because such outcomes are inevitable when a large company holds so much data. I'm not going to blame Google; none of those incidents served their interests and indeed compared to most companies Google are unusually transparent and responsive about these issues. But knowing that these things will happen regardless of their good intentions, Google should seek to minimise and not maximise the amount of data they hold on us.

> > Once they have the data and it's been mined for further meaning, it's inevitable they'll find new uses for it.

> This does not seem at all self-evident to me.

Perhaps I should have said, "it's inevitable they'll find new ways to make money from it". They're a company, after all.

> In fact, it seems to me that Google's incentives are such that it's pretty much in their interest to use the data well. [...] And they have every incentive to keep their users' trust.

Well, we could say that about any company, and yet abuses occur regularly. If you set a companies profit motive against the best interests of it's customers, the cost of a breach of trust will simply be factored into the equation. Unfortunately it is frequently the case that while a breach of trust may be costly, it's not always costly enough.

I don't think there's anything exceptional about Google here. They're not immune to corruption. Google has served us so well so far because our interests are aligned; it's the surest way to prevent an abuse of trust in the future and why I'm so concerned about their new strategy.

[0] http://pandodaily.com/2012/01/24/larry-page-to-googlers-if-y...

[1] http://www.washingtonpost.com/wp-dyn/content/article/2010/01...

[2] http://articles.businessinsider.com/2010-09-14/tech/29992918...

[3] http://www.guardian.co.uk/technology/2011/jun/01/google-hack...

[4] http://www.google.com/transparencyreport/governmentrequests/