[Leires]

I often try to explain this concept to people that want to work in IT engineering jobs. They see qualities like: high salary, work from home, no physical labor, no college degree. I explain to people that read less than one book a year that you have to read a lot, every day. Or that you're going to have to change your lifestyle to balance out the negative health effects of sitting for 9+ hours. Then they ignore me and get Security+ and complain no one wants to hire them. I should just send this article in the future.

[tptacek]

This article has almost nothing to do with what you're talking about; the people you're talking to want to get into IT specifically for the attributes of the job itself, not because they enjoy consuming IT products. They're much closer to the mark than the aspiring coffee shop owners are.