[mnoire]

I have to agree. It seems to be a compromise between "hipster" ideals someone else mentioned or competing. And, the reality is that this was already happening, now, perhaps it's just more transparent and streamlined. Interestingly, isn't this what Facebook is already doing? I view the timeline feature as exactly this. Except, instead of creating a more complete profile based on the things you search or use across platforms, FB is allowing its users to do the legwork and fill in the blanks for them. In other words, you provide a more complete profile or timeline for your life and they have more complete info on your preference, likes/dislikes, etc. Like it or not; it's clear it's the way of the future.