[paganel]

> Apple and Google are in two different businesses. When Apple has a unified ecosystem, they limit what you can install/do right out of the box (they sell hardware that's tightly integrated with their own software). When Google has a unified ecosystem, they collect more information about you through different services.

Spot on. For example Google knows my exact porn-searches the moment I make them, either through their search-engine logs or directly through Chrome. Now imagine if it were to surface that Apple somehow logs and sends back to some server in Cupertino all porn-related searches made by MacBook-owners... (I chose "porn" as an example because it's a sensitive topic, I could as well have chosen "drugs", "depression", "cancer cure", "tax evasion" and so on).