[mlyle]

Free software is one option that is enabled by current copyright. In many cases, there's sufficient incentive ("fame" or marketing, lowered shared maintenance burdens, etc) to make it happen. I have a ton of diff that I've gotten into free software and have had maintainer roles and lead projects.

But I don't exactly think you're going to make a blockbuster movie or AAA game as free software. Some things cost money in a way that any other incentives aren't going to pay it back.