[lucasfcosta]

I'd be curious to hear about how you've got your first customers. Would you be willing to share that?

I can't think of a top-down approach working for technical folks, especially cold outreach.

[wittydeveloper]

Sure!

We got our first customers from both channels: network (sales) and inbound (twitter discussions, etc). I agree that top-down is not working well for a newcomers but getting better at a later stage.