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by michaelt 1203 days ago
If a car company needs to cut costs they've got a variety of options.

They can trim the product line-up - Wikipedia tells me Chevrolet alone has a product lineup of 10 cars, 12 crossovers/SUVs, 5 vans, 5 trucks, and 3 commercial trucks.

Or they can reduce the number of marques they operate (Chevrolet is just one of seven brands)

Or they can stretch out product refreshes. Maybe SUV #8 only needs a 'facelift', rather than a new 'generation'

They can also cut long-term investment in products they think don't have a long-term future. Would you invest in a new factory for casting engine blocks, when everyone knows EVs are the future? If you're flush with cash you might bet on both horses, but if you need to tighten your belt you might not.

I'd wager that, while the 'majority' of employees are offered the buyout, the EV folks probably aren't among them.

1 comments

While it use to be different, many of these vehicles are sharing common development platforms. Particularly, between brands, the core vehicles are shared with mostly changes to fit-and-finish and easily swappable parts (like tires, brakes, shocks, struts, etc).