[pmart123]

I don't see it replacing H&M look books as it does local market type digital work where the images are essentially customized stock photos. The other category it could replace would be brands filling out how an item could look on apparel. For instance, Ralph Lauren doesn't use a model right now for every skew. The other use case for would be interactive such as a customer tweaking the model to match their own skin, eyes, hair, etc. in order to better see how the garment could look at you. Suitsupply already does this with its look builder.