[alxmng]

For my existing products? No.

I made a resume maker product before, and in retrospect I feel stupid not doing more research. I had good conversion, but I quickly realized that SEO was the only viable marketing strategy, and the competition in that space is brutal. Ranking is very difficult without spending money on agencies to get backlinks and write blog spam. After some research I realized the people on the front pages of search had amassed millions of backlinks.

It’s absolutely necessary to understand the funnel before building something. Especially the top of the funnel. For high ticket products it’s simple because the top of the funnel could be ads or cold outreach. But for anything that relies on decent traffic volume you need some kind of organic marketing strategy. You have to figure out how to reach your audience sustainably.

[freelancelot]

Makes sense, thanks for sharing your insights.