[fleddr]

I only have speculative answers on offer...

Somehow the sexual revolution of the 60s/70s running out of steam, and a correction taking place. A growing influence of American culture as well as Muslim immigrants, both more conservative. And perhaps feminism changing course.

[bogomipz]

Interesting. I think those are all very plausible and yet oddly we also now live in a hyper-sexualized mainstream advertising culture in the West.

[dagw]

now live in a hyper-sexualized mainstream advertising culture

I don't know. I feel that advertising is a lot less sexualized now, compared to the 80s and 90s when I was growing up in Scandinavia and the UK.

[wkat4242]

Yeah I remember an ad for crispbread with a boat full of naked Swedish ladies. https://www.youtube.com/watch?v=SHdeqBUtR9E (NSFW obviously)

This would really not fly in this day and age.