[morsecodist]

I have a love hate relationship with PDFs, the hate mostly comes from parsing them. However, I think they are often the best thing for the job. A PDF is totally portable, your images and fonts are included in the file (I know you can do that with HTML but it is not how it is typically done), everyone can open them on every device, and you know when they do they will see exactly what you do, even if it may have a bit of an awkward aspect ratio. You also know it will look good printed out which is a huge pain to achieve using web standards. Most programs used by normal people (word/google docs, powerpoint/slides) have an intuitive export to PDF flow while a web page export, is usually more complicated and dissimilar to the document they originally created. There are whole categories of questions you need to answer about your formatting using web standards that are just not even a consideration in PDFs and most people don't want to need to think about that just to share a document.