[jedberg]

I'm not sure that's necessarily true. For example when need maintenance on my heater, I have to call someone certified in support for my brand. Same with my washer, dishwasher, refrigerator, and stove.

If GE made a home security product for example, it would make sense for vendors to get certified on GE home security support. Even if the underlying tech changed a lot, if they had access to support docs and a support portal it could work.

[swatcoder]

That’s true and that’s probably what first entrants will do (are doing), but it takes a big capital expenditure and a lot of time to set up a program like that and recruit local shops to participate in, and your market opportunity is constrained by that growth.

It’s easier to certify techs at an existing HVAC repair on your specific heater than it is to convince somebody to set up shop just for your new and peculiar product. Maturity of industry matters.

[ilyt]

I mean, there are companies doing that. Just not at the price homeowner will want.