[noirscape]

It's in some cases not even a choice. ISP service in the US is to my understanding also tied up in regional availability (it's less of an issue in Europe since afaict infrastructure is just... better in Europe, but even in Europe you have regions where the choices are between shit and slightly worse smelling shit; hence why net neutrality still matters here), and many of the more rural areas just have a single provider so your only choice to change ISP is to... move location. Which is frankly absurd.

The result is that said provider is basically running a regional monopoly, but this doesn't get regulated against because the total ISP market isn't monopolized.