[mnoire]

I have to agree at least partially. I had better really want (or need) that job to go through the trouble. And at the same time, I find this quite refreshing. The process of submitting resumes is quite passive and limiting. While the effort to create a video might be a more laborious task, I appreciate the opportunity to represent myself outside of bullet points and buzzwords like "spearheaded". There must be some balance here between answering the same questions with the same answers and proving you are sharp, creative, interesting, etc.