[bob1029]

Banking is still a "please help us" area with regard to tech.

I've seen some gigantic players in this space, backed up by death stars like Salesforce who have still failed to penetrate the full depth of the business model and provide a properly-integrated software solution.

Everyone talks fantastical tales in their various ivory towers of decisionmaking, but no one wants to sit down with the actual front line employees and understand the UX challenges around performing a complete IRA rollover front-to-back with a customer base that may not be as financially-literate as hoped.

You will find almost universally that the big players will come in and drop a 95% solution on the table. The remaining 5% is what the business actually needed to see the dream come true. If the back office still needs to visually inspect every form, you have failed in your strategic mission. It is quite easy to sweep that 5% under the rug in a larger org chart.

Even in banking, the people responsible are getting fed up with the lack of delivery. This is why tiny companies like ours are able to get competitive products in place now.