This feels like it's just nagging you to install the app and hook it up to wifi. I've worked for $big_appliance_company and let me tell you... You don't want to connect your appliances to the Internet.
Samsung has started meshing their stuff. Worst case your washing machine forwards on a video feed from your fridge of you in your undies binge eating spray cheese at 2am while watching a Taylor Swift concert.
You’ll be doing this as a direct result of years of careful psychological conditioning via maliciously placed ads chosen by some 4chan group.