The wording of a video title is determined by the rules of copywriting. You try to maximize clicks and gain virality. There is no correlation to the quality of the content.
In terms of website, I am not sure what you are referring to: acquisition.com is the actual website, that is dedicated to buying businesses. There is no paid course, all content is free. Technically the e-book costs 99 cents.
> Get RICH With These 24 Investing Rules
Looks like your typical get-rich-fast Youtube financebro selling you his "ultra-limited now just $500" course on starting a business.
Yep, on his website is some super-special course.