[jeroenhd]

Making rejecting opt-in cookies more difficult than accepting them is illegal. Fines have already been handed out for this. See https://www.dataprotectionauthority.be/citizen/iab-europe-he... for just one example.

Even Google has a "reject all" button in their cookie prompt these days. If rejecting takes you through multiple layers, consider reporting the website or their tracking partner to your local DPA.

The ad industry is intentionally making their popups as inconvenient as possible. They childishly point to the EU legislation that they "have" to make your life miserable with those popups but they really don't. They can choose to make your life easier, but that threatens their business model of using you and your browser as a source of revenue.

They can simply stop tracking you at all if you send the do not track header. You wouldn't even see the popups! They can even still serve ads, just not the ones based on the profile they've collected.