[Tozen]

They don't want to pick a fight with Cloudflare or Google, because they have deep pockets, and doing so can clearly backfire on them in multiple ways. Where if they pick on easier targets, they then can get the courts to back their censorship, and use that way to force legal compliance by all DNS resolvers. It's a strategy of a bully or predator, where they see a weakness that they can exploit.

Additionally, many DNS resolvers don't turn over records or anonymize. Which doesn't help such companies when they make a claim. These type of companies want the courts to help them to completely destroy the possibility of user privacy or any protection of rights, as it pertains to any claims that they might make. They want to be able to force 3rd parties and DNS resolvers to be compliant to their policies and profits.