[judge2020]

> It feels like we’re in denial about free software being free.

As always, it's free as in freedom, but also free as in your company taking a beer from the cold hands of the solo maintainer.

[ahepp]

Maybe I misinterpreted this, but I think they're saying the person in denial is the maintainer. As in, if you want to get paid for something, don't give it away for free.