| (Airbyte co-founder here, so you can get first-hand feedback on this) Here's what we did: - select the 3 top alternative tools - look at databases of tech stacks (https://stackshare.io/ is one), the company websites where any logos were mentioned, anywhere we could get an info that this company was using one of the alternative tools - then did 4. 5. 6. 7. in the steps mentioned in this article - https://airbyte.com/blog/how-to-create-awareness-with-no-tim... - in the messaging, saying that you are building an open-source version of that alternative tool they're using helps a ton if you're reaching out to a technical audience. also, don't forget to personalize the message you're sending with the tool they're using name, company, etc. so it doesn't seem too automated, but more authentic. One other thing that helped in our case was that we built a previous product before and asked to be introduced to their data team, but most of the interviews were scheduled by the methodology above. Hope that helps! |
That blog post was really helpful for me - In a previous role, I did some simple email marketing and learned the basics of creating campaigns and getting lead lists, but there's a lot of concepts I wasn't aware of here: ICPs, using tech stacks as a discovery/targeting tool (clever!), using tools to scrape LinkedIn contacts. This is super valuable, thanks!