[freewizard]

Easier account discovery/follow/porting is the surface. The core differentiator of Bluesky/ATP is the ability to have a global view for its network, as compare to Mastodon's limited local view. Things like search engine is not only possible but first class citizen in ATP design.

Obviously depending on your attitude towards ad tech, you may like or dislike it. However, if everything still (eventually) follows money as it used to be, and Twitter's 5 billion ad revenue (or more if you believe FB is shrinking too) wants to go elsewhere, ATP is offering a viable solution while Mastodon does not (at least yet).