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I'm underwhelmed by the article's quality. First, it's an article about a consultancy's opinion of the marketplace. The most said about methodology: "To come up with the list, Guidehouse weighs factors such as a company's vision, go-to-market and production strategies, partners, tech, commercial readiness, and more. Guidehouse sorts the companies it ranks into four categories: leaders, contenders, challengers, and followers." Oh dear. How much mere opinion and supposition went into this one I wonder. Did the companies evaluated provide information? Where they even requested to do so? Did only some of them do so? What are the relative weightings of different factors? etc. Another, perhaps more familiar way to this audience, to read this report is to think about the credibility you'd give to a news article with a title like "Company XYZ Comes in Dead Last in Gartner Group Study". Yes, you know others with important decision making power may weigh such a Gartner Group report in their decisions, but that the report tells you more about the thinking, biases, and objectives of the study authors than anything terribly objective or important about the marketplace itself. |