[mdaniel]

Those comparisons are not apples-apples since BMW and Tinder do not publish their source code under MIT licenses and invite contributions from their users. There is no self-hosted Tinder that serves as the competing "if you don't like our pricing, then start your own MyGitLabHosting.com"

I hear you about "not the actual cost," but in software engineering -- to say nothing of SaaS offerings -- pinning down the actual cost per byte served or committed is incredibly hard

Maybe GitLab is trying to see how much they can tighten the thumb screws before LONG STANDING advocates like me jump ship, and I'm sure the switching cost of a lot of their customers makes it akin to ransom, but for others they have deep enough pockets that they'd eat the switching cost out of spite and those fish may be big enough to swing their stock price the other way