I seriously thought it was the conceive one and that didn’t seem odd to me given the example in the news article. But yes, asking about desired income like that sounds weird. Isn’t that sales terminology?
I think it's a fairly Bay Area-heavy term, as many startups prefer to pay out in equity over cash. I read an article about the site called Blind, where it is not uncommon to demand "TC or GTFO," or something to that effect.