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by james_impliu
1209 days ago
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I work at PostHog, but didn't write the article. I'm guessing what we meant here is that we use a small, flexible agency that manages our paid ads. We didn't want any "optimized" landing pages or other stuff, we just wanted _any_ spend here to go on generating some relevant traffic (since often we think conversion rate optimization is harmful for brand/word of mouth, especically with a technical audience who in the long run respect companies that give you all the info up front etc, and we can do the other bits like SEO research). We spend $5k/month with them + give them a monthly spend to do 99% of the work so we don't try to build any paid ads core competency in house. Continuously we've been trying to move spending from here to more organic content, and just leaving spend on the highest conversion paid campaigns (like our own brand name... which sounds stupid but it is broadly accepted as cost effective to boost CTRs for high intent traffic on Google's first page). |
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