[HeyLaughingBoy]

So are you saying, then, that you find it odd that marketing and advertising works? Nothing wrong if you do, I just wanted to be clear on that point.

[bsg75]

No, I find it odd to spend that much cash on a celebrity endorsement when the target consumer audience (businesses) know that the celebrity is not a Sales Force customer:

"What the heck to Matthew McConaughey use SalesForce for ?"

  or more importantly:

"Why is SalesForce paying that kind of money when they could be investing instead in their abysmal support?" - as a SF/Tableau customer this is my perspective.

[ztrww]

how do you know it worked in this specific case though? maybe Salesforce would have done just as well financially and also saved 20 million or something like that without that ad campaign

[HeyLaughingBoy]

And maybe it wouldn't have. But since I don't work for SalesForce's marketing dept, there's no way to tell.