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I've voiced my opinion on "AI" being used to make "art" before, and I'm going to do it again: I think this is one of the worst things you can use AI for, as it narrows down the possibilities of one of the most enjoyable HUMAN activities, which is CREATING art. I loathe the vision of a future where anyone can ask a neural network to create music just by describing what they, the user, want to hear, without them necessarily having any musical chops at all, and where some douche will train a neural network to generate every possible melody and chord progression that could be enjoyable to the human ear. I'm saying.. You had thousands of real problems to solve using AI, and you chose to use it to make living more miserable for anyone who sees music as something more than a mere arrangement of sounds. |
But the marketing copy really feels off to me.
"Bringing the joy of music making to everyone."
The joy of music making involves taking an active role in the creation of the piece. The joy of music making is not getting a finished piece delivered to your door without any effort. The joy is in the process, not the outcome -- especially if everyone can generate the same result as you. There is no emotional investment.
And I say this as someone who plays acoustic instruments as well as program drum machines, and writes DSP and MIDI sequencers. Whether you're playing a piano or programming a cool drum beat the joy comes from taking an active control of the creation process and finding something new to create, unlocking secrets new and old.
I would accept a marketing angle like "generate free to use background audio for your podcast / video / video game / commercial / whatever".
But IMO there is no joy in pressing a button.
Maybe their other products mentioned on their primary brochure page let the user go a bit deeper, and that I think has potential. Garageband is a great example of giving the user creative control but simplifying a ton of the complexities of finishing a song.