This. And also the fact that read access can in most case be easily bypassed using Sci-Hub (or LibGen for books), while I don't see a way to get around APCs.
The way around high APCs is to start non-profit journals, and it really irks me that the supposedly smartest elite on this planet still gives their research funds away to for-profit publishers and their shareholders.
We as a society do not treat researchers as elite.
They are paid shit, they spend half their time filling in meaning less papers to get grant funding, they have no political influece, media does not give them airtime or ask their opinion on critical issues. They have a modicum of respect and thats about all.