[bruce511]

Twitter is not "social media". Twitter is mostly loved by Old-style-media, because they use it to provide an engagement platform (tweet us @),and as a crowd-sourced news gathering tool.

Frankly the only people who care about twitter at all are the media sites which report endlessly on every happening at Twitter like its the most important thing ever. Twitter is enormously important to _them_ because they've effectively outsourced so much work onto the twitter platform.

By contrast it would seem most people don't care - as evidenced by their DAU. There's a reason they struggle with monetization - there's really not much there worth selling.