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by silverwasthere
1209 days ago
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I like the theory that musk is trying to win over the truck buyer segment's hearts and minds via twitter anti woke signals before releasing it to ensure there is an accepting market. If you look at a map of the best selling vehicle by state and overlay who they voted for in the last few elections it's pretty clear who he needs to cozy up to and win over. I'm not thrilled about it, and it solidifies my choice not to buy a tesla, but it makes business sense to my uneducated eye. Personally I like my nissan leaf and would like a nice simple plug in hybrid truck, not an electric brodozer. |
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Second, it already had massive preorder demand from before the Twitter drama. There was no need to ensure demand.
Finally, the market for the cyber truck is going to be all of the people who were conscious about fuel efficiency and wanted a truck before but downgraded to a car/crossover. The cyber truck will not make a dent in any rural truck sales where towing and hauling is common.