[sgarland]

> going from 400ms to 100ms gets you...nothing.

According to Amazon [0] that'd be a 3% gain in sales (assuming the inverse holds true as getting slower, anyway).

[0] https://www.gigaspaces.com/blog/amazon-found-every-100ms-of-...

[kadoban]

That's if it's in your sales flow, not if it's in your software.