work for a company where you are developing the comapny's main product, and where the product can be substantially improved by further development. For example, working to develop a website for a supermarket chain, or an app for dominoes pizza, will always have a limit and little respect
This is a nitpick, but customer-facing ordering and delivery technology arguably is the main product for Domino's Pizza. The food basically defines replacement level, but the tech differentiates the experience from other shops.