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by irjustin 1208 days ago
> In the long term, they’ll probably be able to build more Pis at higher quantities and cheaper unit prices.

My retort is - then you misunderstand the gap between Android and iPhone. MediaTek+Qualcomm vs Apple [0]

It's too simplistic to think just because you produce more you'll make more money. There's an absolute maximum in the pricing-volume curves. Even if you have to pay more for the chips, if you can simply charge more you'll make money hand over fist. That's what this thread is saying that the RPi foundation "sold out".

The last sentence is incredibly hard to achieve, but if your brand is a household name like iPhone or R.Pi then you can start jacking up the price and as long as you have correctly identified the price insensitive (or less sensitive anyway) you price to the max of the particular group.

[0] https://www.counterpointresearch.com/global-smartphone-ap-ma...

1 comments

Not every brand makes the decision to raise prices in the face of lowering backend costs, however.

I don't have enough info on historical pricing of RPis to say, but it certainly seems to benefit their stated mission of education (and unstated one of industrial SBC supplier) to have lower per-unit pricing at retail or wholesale.

Though I get the feeling I may be arguing in the face of a bunch of folks who just want to mob the Foundation for taking a course they don't personally agree with.