[RC_ITR]

>"negative gross profit" ... that is corpspeak for "loss" right?

Negative gross profit means they are selling the cars for less than it costs to make them, which is like 'mega-loss.'

It's one thing to make $5k per truck, but then spend a lot on advertising to get the word out (eventually the word is out and you can slow down advertising/spread it across more sales).

It's another thing to lose $5k per truck and still have to spend money on advertising it.

EDIT: To be fair, this is because Rivian built big/expensive factories and still only makes a small amount of cars in those factories. A big question will be their ability to actually use those factories to their full potential.