[alexb_]

No, it means that the column for gross profit is negative. Loss is used many times in different columns on the consolidated balance sheet.

[RC_ITR]

You are incorrect. 'Loss' is a perfectly acceptable GAAP term for negative profits on the P&L, it's just that 'Gross Loss' is so rare, nobody really uses it.

You can even look at the 10-k and see they say 'Net Loss' instead of 'Net Income.'