[jamesgatz]

"there is change afoot; whoever can make the awesomest, most loved art / entertainment of the next wave will win big"

I think the reason this ycomb call to action is going to fizzle out is because all you excited engineers keep using this language - "art" or "entertainment."

Hollywood doesn't produce entertainment. It tells stories. It's an industry of stories. Stories are deep and primal. Entertainment is distraction.

Despite having terrible profit margins (4-9%), six companies have had a lock-down on narrative film production for nearly 100 years. It's one of the most stable industries in the country. The initial ycomb call to action is probably the most misguided thing I've seen them release. Trying to beat back the most efficient and long lasting storytelling machine of all time with "entertainment" is like trying to dam the colorado river with a cheese cloth.

[rdouble]

Moonbot studios and their iPad interactive books might be a model for the next wave of storytelling entertainment. Although, the people doing those are film veterans, and an obvious exit would be a sale of the company to Disney... so it might not change much.